Privacy Policy

August 22nd, 2009

Effective as of: August 8, 2007

This privacy statement discloses the privacy practices for, the official website for LittleStar Magazine, a bi-monthly, school-oriented publication in China.

Information Collection and Use

LittleStar collects information from our users at several different points on our Website. LittleStar is the sole owner of the information collected on this site. We will not sell, share or lease this information to others in ways other than as disclosed in this statement.


LittleStar deposits cookies on users’ hard drives. A cookie is a piece of data stored on the user’s hard drive containing information about the user. By setting a cookie on our site, a user does not have to enter a password more than once and saves time while on our site. Users who reject the cookie may still use, but they may be limited in some areas of our site.

Log Files

We use IP addresses to analyze trends, administer the site, track users’ movement and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.


We will share aggregated demographic information with our partners and sponsors. This is not linked to any personal information that can identify any individual person. We use third-party vendors to provide services on the Website, such as sending email messages to subscribers. The information that a user submits on the site will be provided to our vendor on a confidential basis for the sole purpose of delivering LittleStar communications to users who have ‘opted in’ to receive them. Your email address will not be shared with any other third party. The personal information you provide on will be sent directly to LittleStar and will not be retained by any of our partners.


If a user wishes to subscribe to our newsletter or other email services, we may ask for contact information such as name and email address. This information is used to contact the user about the services on our site for which they have expressed interest. This information is not shared with or sold to anyone for any purpose, except in accordance with this privacy policy. From time to time, LittleStar may email our newsletter subscribers a request to complete user surveys and/or events that we believe are of interest. This may include promotions from a related third-party sponsor. LittleStar will never share your information directly with a third party, except in accordance with this privacy policy.

Opt in/ Opt out

Users who no longer wish to receive our newsletters or other communications can unsubscribe from the Subscription Page on the site or by emailing us your request.

User Surveys

From time to time, we request information from users and newsletter subscribers via surveys. Participation in these surveys is voluntary, and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name, school and postal address). Contact information may be used to notify winners and award prizes. Survey information will be used for LittleStar Magazine or to improve the functions of this site.


This Website takes commercially reasonable precautions to protect our users’ information. When users submit sensitive information via the Website, LittleStar uses commercially reasonable efforts to protect their information both online and offline.

Correction/ Updating Personal Information

If a user’s personally identifiable information changes or if a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user’s personal data provided to us.

Notification of Changes

As we continue to develop our Website, this privacy policy likely will change. We will post all changes to this policy on this page and will indicate at the top of this page the policy’s effective date. We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. We will use information in accordance with the privacy policy under which the information was collected. If at any point, we decide to use personally identifiable information in a manner contrary to that stated at the time it was collected, we will notify users via email. Users will have the choice as to whether or not we use their information in this new manner.

Login Security

When you choose a password to join LittleStar community, the password is stored on the password-protected server. Because internet communications are generally not secure, you should be aware that when you send your password across the Internet to us, there is a possibility that an experienced hacker could intercept your password. However, there is no evidence that password information presents a serious security threat to warrant using a secure shell for this transaction.

A Notice about Our Advertisers

LittleStar allows advertising by third parties. LittleStar does not control linking practices of advertisers or sponsors and does not monitor or claim responsibility for any content or privacy practices of such Websites. Once you have clicked on an advertisement and have left the LittleStar site, you must read the privacy policy of the advertiser or sponsor to see how your personal information will be handled. LittleStar may offer contests and promotions that are sponsored by third-party advertisers or sponsors. These third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the activity. LittleStar does not control the third parties’ use of information.

Links to Other Websites

Occasionally, you will find links from LittleStar to independently-owned, controlled, and/or managed Websites whose content we believe will be of possible interest and value to our visitors. Additionally you’ll see links from advertisers, sponsors and other partners that may use the LittleStar logo as part of a co-branding agreement. We don’t control the content of these links. These other sites may send you their own cookies, collect data or solicit personal information. While we identify sponsor and advertiser areas of our Websites, we do not control these cookies or the content of these third parties. LittleStar may partner with other companies to provide certain services. In that case, you may see the LittleStar logo on another company’s site. LittleStar does not share any of your personally identifiable information with these partners, and they do not share any information with us. We recommend that you view the privacy notice posted on such sites before you visit them, and especially that parents or teachers monitor any new sites before children connect to them.

Public Forums

LittleStar makes it possible for our users to share information through options such as School Ratings, The Poll, Message Board and article feedback. Please remember that any information that is disclosed in these areas becomes public information. Consequently, you should exercise caution when deciding to disclose your personal information.


If you have any questions about our Privacy Statement or our polices with respect to personal information, please email us at the following address: